What should my website’s bounce rate be?

What is bounce rate?

The bounce rate is the percentage of visitors who leave your site after viewing only one page.
People can bounce away from your site by:
  • clicking on an external link to a different website
  • clicking the ‘back’ button to leave the website
  • closing the browser or tab
  • typing in a new URL.

Why is bounce rate important?

Depending on your website, the importance of your bounce rate will vary. But whatever your site, it’s likely that you’ll want your visitors to stick around for a bit and take some action that’s valuable to you. For example, you may have a link from a landing page (often your homepage) to some kind of form where users can sign up for your service, or make a payment. Most of the time you’ll want your users to do more than just look at one page of your site, which is why looking at the bounce rate is an important measure of how many of your users are taking action, or leaving immediately.

A low bounce rate means…

Your website is attracting the right kind of audience, who are clicking through to your other pages of content, which means there’s a good chance they’ll convert (meaning they will do something valuable like buy a product, download a white paper, or fill in an enquiry form.)

A high bounce rate means…

Visitors to your website aren’t finding what they’re looking for when they arrive on your site, and are not clicking through to any of your other pages or converting. They’re leaving immediately. These visits aren’t very valuable to you, so you need to address the problem.

Factors that affect bounce rate

Popup adverts – If your site pops up an advert or survey when a visitor first sees the website, this might annoy the visitor and make them leave immediately.
Distracting adverts – If your site is cluttered with too many adverts, the visitor might leave immediately, especially if the adverts are so distracting it’s hard to read the website’s content.
Streaming music – If your website immediately starts playing music, this might annoy or embarrass the visitor (especially if they’re at work!) and make them leave immediately.
Auto-starting video – Like music, this can be embarrassing and annoying, especially if it’s impossible or unclear how to stop the video.
Page too confusing – If the design of your page is too confusing and cluttered, your visitors might not find an appropriate link to follow and decide to leave.
Irrelevant content – Your visitors might have followed a link to your website and expected to see something different. This might happen if your domain name doesn’t match the content of your site, or if a site linking to yours uses incorrect anchor text.
External links – If your most prominent links are to external websites, visitors will most likely click these. It’s very likely that your bounce rate will be high. If your site is a portal this is to be expected.
Incorrect text in search engines – If a visitor has come to your site from a search engine they might have read the site’s title and snippet which might have been misleading. Once they get to your site they realise this wasn’t what they were looking for and leave immediately. You can change how your site is listed in search engines by editing the title tag and meta description fields. Web testing tools like Nibbler can tell you how your site will appear in search engine results.
Load time of pages – Your page might take a long time to load, and your visitor might be impatient and leave. This happens often with full Flash sites that show a preloader bar. If a part of your site takes a long time to load, make sure this isn’t the homepage; keep the homepage simple and quick to load.
Content isn’t appropriate for your audience – Like the design of the page, your visitors make a snappy decision on your content and might decide it’s not what they’re looking for and leave immediately. Make sure all your content is useful, relevant and interesting to your audience.
Few links to other pages – It might be obvious, but if you only have a few (or no) links to your other pages, your bounce rate will be sky high. If you’ve got some really great content, but your visitor has to click through 5 pages to get to it, they won’t bother.
Page not found – If a visitor has come to your website by following a link on another site and the first thing they see is a page not found error, there’s a chance they’ll leave immediately, unless you can easily get them to navigate to the page they were looking for. 

Calculate your bounce rate

If you’ve got analytics on your website you should be able to view your bounce rate. Google Analytics show this as a handy percentage graph.

Google Analytics bounce rate
Caption: Google Analytics can give you a breakdown of your bounce rate per month, week, day or hour.
What’s the average bounce rate?
Usually the lower the bounce rate the better, but there are some exceptions to this which I’ve explained at the bottom of this article.
The average bounce rate is around 40%, so if your website is doing better than that, you’re obviously doing something right!
The average bounce rate does also depend on the type of site you run, see the graphics below.
20-40% bounce rate for retail sites

  • Retail sites, driving well targeted traffic 20-40% bounce – 20-40% bounce
  • Simple landing pages, with one call to action such as “add to cart” – 70-90% bounce
  • Portals, such as MSN, Yahoo groups etc
  • Service sites, self service or FAQ sites – 10-30% bounce
  • Content websites, with high search visibility (often for irrelevant terms) – 40-60% bounce
  • Lead generation, services for sale – 30-50% bounce

Exceptions to the rule – websites where a high bounce rate doesn’t matter

There are of course some exceptions to the rule. Mostly a high bounce rate should be avoided, but here are some examples when a high bounce rate doesn’t matter:
  • Websites with only one page – If there’s no other pages to view, the bounce rate will be 100%!
  • Landing pages with the call to action on the page – If visitors are able to convert by remaining on the same page, this means it’s not a bad thing if your bounce rate is high.
  • Blog articles – Visitors have likely been linked to your website because they were interested in the subject of the article, and left after reading the information that interested them.

Work out if bounce rate is important to you

Depending on the type of website you’re responsible for, you can decide for yourself if the bounce rate is a worthwhile metric to follow. If you want tips on reducing your bounce rate, there’s a good article here.
We want to know if bounce rate is something you’re trying to improve, so let us know in the comments below what you’re doing to reduce it.

Katie May Poipu Low Back Gown by Katie May

Katie May Poipu Low Back Gown by Katie May









Champagne charmeuse peeks through ivory lace on this Katie May gown, creating a graceful, romantic look. Scalloped edges trace the bodice and deep scoop back, which closes with a hidden zip. Spaghetti straps. Fully lined.

Fabric: French lace.

Shell: 100% polyester.

Lining: 97% polyester/3% spandex.

Dry clean.

Made in the USA.

MEASUREMENTS

Length: 50in / 127cm, from center back

Summer Skincare Lighten Up!


Summer skincare can involve a complete change from the cooler winter months, or it could entail just a few tweaks. It all depends where you are on the globe, and how hot and humid your summer weather is. It also depends on you – as Dr. Seuss says “No one is youer than you”. Your skin will have its own needs and sensitivities, so the best guide is to listen to what your skin is telling you.


Can you take the heat?The obvious change is the glorious addition of sunshine and warmth that comes in summer. This heat can make the natural sebum that your skin secretes melt inside the pores, which means that liquid oil then ‘floods’ the skin’s surface. This causes several reactions for you - your face looks shiny and possibly even greasy, and the oil mixes with sweat, and this feels really uncomfortable.




Every action has a reaction
Your actions and what you choose to do outside of skincare products can have a great effect on your ability to sail through summer looking amazing! Rule no. 1 – drink water! Even more in summer. This will keep you hydrated and feeling fabulous on the inside as well as keeping your skin clear. Along with summer comes a great variety of seasonal fruits and vegetables. If you make these the staples of your diet, your skin will thank you and your energy will soar!


Squeaky clean
There are a few ways to minimize the shiny, sweaty face by changing your skincare routine. Let’s start with cleansing, always important, and even more so in summer. You need to clean all that excess oil away, and ensure we don’t add more. In summer you can lighten up! If you usually use an oil or lotion cleanser, now is a good time to switch to a foam or gel, and see if that helps with the summer shine.


My skin is very sensitive to additional heat, I have a tendency toward a shiny skin with a combination / oily skin type and I live in a hot and humid summer area! So, I switch my cleanser to Clarins Gentle Foaming Cleanser with Tamarind Micro-Pearls for combination or oily skin. I love the refreshing feeling, awesome scent and silky texture. The tamarind fruit acids free my pores of trapped makeup and oil and the rinsed effect is that of a refined, matte complexion – just what I need!
Clarins Gentle Foaming Cleanser with Tamarind Micro-Pearls


Another summer favorite for me when it comes to cleansing is Aveda Botanical Kinetics™ Purifying Gel Cleanser. I absolutely love a gel texture (in just about anything!) This cleanser is so gentle, and with 16 certified organic essential oils, it smells absolutely divine. I could stay in the bathroom all day sniffing it, if it didn’t mean I would then be missing out on all the fun of summer!
Aveda Botanical Kinetics™ Purifying Gel Cleanser




Don’t clog the system
Next, let’s look at our moisturizer. It’s the same deal as the cleanser – especially if you live in a humid climate. If you use a creamy or rich moisturizer, now is the time to reduce, change or stop altogether. One way to give your skin the ingredients and vitamins it needs to stay young without adding oil or emollients is to switch to a gel or serum-style moisturizer.

Herbfarmacy Divine Light Face Cream is the ideal moisturizer for summer for an oily or young skin. Lovely, organically grown herbs and essential oils soften, clarify and hydrate the skin.

Herbfarmacy Divine Light Face Cream




Blot it out
Once you have adapted your basic skincare routine, what else can you do to remain cool and beautiful in summer? You can look at using an oil-absorbing product that minimizes pores. A little helper comes in the form of thin oil blotting papers that you can slip into your handbag and use whenever you feel that shine coming on. I love the stylish Anna SuiOil Control Paper in a rose-pattern case. No need to redo your makeup! And, you can purchase refills that go into the case once you have used them all.

Anna Sui Oil Control Paper




Spray sunburn away
Now that it is summer, we need to heed the sunscreen mantra more than ever! Sometimes it feels like the last thing we want to do – put on another layer of greasy lotion or cream. Luckily, sunscreen comes in a variety of forms that are light and even mattifying! I specifically look for a spray, which I find easier to use and less cloying than a lotion or cream. Banana Boat Sport Coolzone SPF 50 is instantly cooling and refreshing, with a high protection and great scent. In fact, I always have to buy more as all my friends want to use it instead of their own sunscreen when we are at the beach!

Banana Boat Sport Coolzone SPF 50




Pure, old-fashioned glamour


A wide-brimmed hat and generously-sized sunglasses are not only super glamorous, mysterious and wildly cool, they also protect your face, neck and chest from overexposure – keeping you young and beautiful.


So, going back to the beginning of this post, there might, or might not, be the need to change your skincare products to suit the climate you live in and your specific skin needs. The most important aspect is to enjoy the season, remember that lighter is better, and most importantly, stay as beautiful as you are!

Floral Print Spaghetti Playsuit With Plunge Neckline


Floral Print Spaghetti Playsuit With Plunge Neckline
Floral Print Spaghetti Playsuit With Plunge Neckline
Floral Print Spaghetti Playsuit

Effortlessly stay on trend this summer with this printed playsuit. Wear with tan open toe sandals for an effortlessly stylish look. 
- Adjustable strap
- Deep plunge neckline
- Zip back fastening
- Side pockets
- Regular fit
- Main: 90% Polyester, 10% Cotton


For more details check out here....... Fab Fashion Hub!!!!!!!!!!

Floral Print V Neck 3/4 Length Sleeve Playsuit


Ultra-soft and chic, this black playsuit is designed with a geo, a V neckline with a self-tie. With flowy sleeves, this versatile playsuit can be styled for a chill day hanging out with friends or a late night concert with the beau. 
- Fashion style
- V-neck
- 3/4 Length sleeves
- Geometrical pattern
- Regular fit
- Hand wash
- Main: 100% Polyester
- Package Included: 1 * Playsuit

For more details check out here....... Fab Fashion Hub!!!!!!!!!!




Peach Strapless Dress


Peach Strapless Dress Work your charm in this chiffon strapless sweetheart cocktail dress

 Peach Strapless Dress Work your charm in this chiffon strapless sweetheart cocktail dress